The Ice family on a trip — the kind of content that fills a hotel's rooms

For hotels, resorts & travel brands

We make content people actually want to publish .

A library of photography, reels, and video: yours to keep, edited to your property, ready to post. Made by operators who build brands for a living and have owned and built their own hospitality brands, not influencers chasing a tag.

The honest version

Your architecture's been shot. Your rooms haven't been lived in.

Your property photographer nailed the building three years ago: empty rooms, perfect light, not a soul in them. What sells the room is the part you don't have: real people actually using it. A styled couple who's never set foot in the place doesn't fool anyone, and a single post is gone by morning. You need a library a guest can picture themselves inside of. Content you own, that keeps working long after the trip ends.

The family on an adobe terrace at golden hour
The family on a property's patio, mountains behind
Melissa relaxing at the property

What you get

A kit, not a post.

A photography library 01

A photography library

Pro-grade stills: your property, the rooms, the grounds, the details. Yours to keep, full usage rights, web to print to paid.

Short-form video & reels 02

Short-form video & reels

Vertical video cut for Instagram, TikTok, and your own feed. Real and in-the-moment, the format that actually moves bookings.

An Ice Travels Field Report 03

An Ice Travels Field Report

Your property, run through the same honest format our readers trust. A feature, not an ad. It reads like a recommendation because it is one.

Blog & SEO feature 04

Blog & SEO feature

A long-form guide that ranks, so travelers searching your destination still find you years after the stay.

Always included Full usage rights, no expiration · edited to your property · publish-ready the day we send it

The Ice family using a property the way real guests do

The angle couples can't shoot

We show what your place is really like with a family.

Not just the suite: the pool at golden hour, the dinner the kids actually finished, the morning nobody wanted to leave. The honest answer to "is this place good with an 8-year-old?", which is the question behind your highest-value bookings, and the one a couple with a camera can't answer. We can, because we're living it.

Start a conversation

A few recent frames

The kind of thing you'd get.

Shot on our own trips. This is the eye and the edit you'd be handing your property.

An adobe lodge at golden hour, the Ice family out on the grounds

What you'd be handing your guests

Your property, shot like a place worth flying for .

Pitch us your property

Who you'd be working with

We don't just make content. We build brands.

We're serial entrepreneurs: 20-plus ventures between us, from a branding firm and a real-estate company to restaurants, a podcast, and a nonprofit. Two decades of making things people pay attention to, now pointed at your property and treated like a client, not a backdrop.

Jamey and Melissa Ice

Jamey

Builds the brand & shoots it

A serial entrepreneur and an Entrepreneur of the Year. He's started 20-plus ventures, personally bought and sold 120-plus properties, and runs a Fort Worth branding firm and a podcast. Before any of it, he played guitar in a Billboard-charting band whose music ran in film and TV.

Melissa

Finds the story & runs the day

She built an anti-trafficking nonprofit that's walked with 1,700-plus survivors, a social enterprise with a retail store and candle studio that employs them, and a string of restaurants, and she's a keynote speaker. She's the one who finds the story in a trip.

Casa de Ice at blue hour — lanterns lit, the walled courtyard glowing

We live on the other side of it

We own and operate Casa de Ice & Casa de Camino, two of Santa Fe's top-performing luxury stays. We know what content books the room because we're the ones booking it.

See the houses

How it works

Three steps, start to finish.

Every partnership looks a little different: sometimes a stay in trade for the content, sometimes a paid production. Either way you keep the kit with full usage rights, and we share it with our own audience too. It always starts the same.

No. 01

Reach out

Tell us the property, the dates you're courting, and what you want guests to fall for. We'll tell you straight if we're the right fit.

No. 02

We come stay

We book in like real guests, because we are, and stay the way your highest-value bookings would: the rooms, the pool, the dinners, the part that's actually good with kids.

No. 03

You get a publish-ready kit

Edited photos, video, and a feature, shot in the moment rather than staged after, delivered ready to use on your timeline and in your look.

Pitch us your property

The work itself

And it becomes a feature that ranks.

Every trip turns into a real, deep-dive report our readers trust. We haven't run one for a hotel yet, so here are a few of our own. Yours would be the same: your property, told the way a guest would actually want to read it.

See all the field reports

Let's talk

Tell us about your property.

A boutique hotel, a resort, an airline, a villa, a tourism board: if you've got a place worth showing well, tell us about it. Ask for the media kit and we'll send the full PDF: packages, the trade structure, and a gallery of recent work.

Why it works

Content is what books the room now.

FOMO sells the stay

Guests book the trip they can already picture themselves on.

People beat empty rooms

A real family in your space outsells a styled, empty suite.

It's where they book now

Guests decide on a feed and a search, not a brochure. Content is how they find you.

Not travel agents. Just obsessed.